Traffic Stopper Tips

Use pre-show marketing

Know your target market, send personal invitations, communicate, product and services clearly

Make eye contact first, introduce yourself, and then look at the person’s badge.

Drive traffic to your booth with décor, entertainment, models

Bring your best and newest products and services

Do you need and have the giveaways?

Thank attendees for spending time at your booth when they arrive and leave.

Create active and exciting displays with what ever it takes

Be more aggressive and proactive

Two words: Breath Mints.

Have more knowledgeable staff

“Booth Babe" or booth models can certainly be used to sell products, but they should be trained to sell or have some knowledge of your product. Yes but it should be done with class and savvy which will enhance your sales and profit.

Take full advantage of the exhibit's design

If you are sponsoring entertainment make sure your team knows what to do during this time.

Increase visibility through sponsorships

Don't take yourself out of the game - downsize if necessary but don't cancel

Maintain a presence at long-standing major events

Create a buzz get those leads, and follow up !

Have a great looking trade show display. 

Consider hiring a magician.

Don’t rely solely on walk-by traffic,

At least two people should man the booth. This will allow one person to walk down the aisles of the show to pass out cards or flyers while customers still visit the booth and talk with the other attendant.